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B/R x LA

10 Fold was most recently hired to Executive Produce Bleacher Report’s event, B/R x LA. Taking place in Santa Monica during the 2018 NBA All-Star Weekend, 10 Fold and B/R took over the iconic Santa Monica Pier to create a fan festival for the B/R community featuring basketball court programming, a DJ battle, musical performances by the Miami Heat’s DJ IRIE and cultural icon Jaden Smith, interactive sponsor activations & interactive art exhibits.

Oversaw all aspects of the event including:


  • Production Management

  • Budget Management

  • Location Services

  • City Permits & Plan Approvals

  • Event Production Schedule & Run of Show 

  • Stage Programming and Production 

  • Basketball Court Programming and Production 

  • Talent Booking & Wrangling 

  • Sponsor Activations 

  • VIP Hospitality

  • Event Collateral & Signage

  • Check-in & Registration

  • Logistics & Operations

  • Technical Production

  • Staffing & Volunteers

  • Vendor Booking & Coordination 

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  • In 2017, the event garnered over 1 billion media impressions including the TODAY Show, ESPN, Sports Illustrated & the top five newspapers in the country, resulting in a 42% increase in attendance and a jump in television viewership this last year.

  • In conjunction with the overall high-level competition, we have also produced multiple events throughout the week including a musical festival and ancillary performances from artists such as Kaskade, Capitol Cities, Magic & Adam Lambert, a Celebrity Charity Exhibition Games featuring stars such as NFL Hall of Famer Terrell Owens and The Hunger Games’ Josh Hutcherson, a Legends Night & Kids Day.

  • By building a 5,000-seat arena on the sand and infusing world-class volleyball, fun music performances, sponsor activations with fans on the court and in Sponsor Village, local food vendors & other interactive activities with the culture of Long Beach, we create the ultimate beach festival environment that engages the community and leaves the audience with lasting memories.

World Series of Beach Volleyball

  • Since its inception five years ago, 10 Fold has been the Executive Producers for the World Series of Beach Volleyball, the world-class pre-qualifying event for the Olympics, producing the in-game live show for the national and international live broadcasts for NBC and ABC/ESPN.

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Children’s Hospital Los Angeles Play LA


  • 10 Fold partnered with Children’s Hospital Los Angeles to produce their inaugural 2017 Play LA event at the historical Los Angeles Memorial Coliseum, bringing together various teams, athletes, dancers, & personalities as a cohesive Los Angeles community to promote a healthy lifestyle among kids and raise awareness and funds for the hospital.

  • Assisted in booking and managing 50+ talent for youth clinic participation and coaching and musical performances, including professional athletes, entertainment teams, mascots, in-game emcees & DJs from different LA sports organizations including the Galaxy, Clippers, Lakers, Kings, Rams & PGA.

  • Organized and executed sports clinics along with a family festival which included athletic games, inflatables, walk around entertainers & other interactive elements; multiple music performances throughout the event were also included.

  • Worked closely with the Coliseum, vendors & partners, managing overall event operations and logistics, and ensuring all parties were pleased with their experience from initial plans to the finished product.

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Texas Athletics


  • 10 Fold was brought into the University of Texas Athletic Department to consult the Game Presentation into a high-level, professional experience for the fans. During 10 Fold’s time spent working in Austin at the University of Texas, there was a 10% increase in ticket sales and a 26% increase in student attendance.

  • Responsible for strategizing with high-level executives on how to re-shift and maximize Athletic Department goals, initiatives, resources & traditions, bringing 20+ years of professional experience to provide hands-on training to staff and Game Ops crew.

  • Creatively integrated new concepts for an improved high-level fan experience. Developed sponsor assets, promotions & events that provided unique revenue opportunities by leveraging the community, alumni & student body of 55,000+.

  • Worked with DJs, Band, Cheer/Spirit/Hype Squad, Emcees, Mascots, Coaches and Players, Students, Traditions, Donors and Alumni, Community Leaders, Sponsors, Video and Audio, Digital Content, Marketing & Creative.


UCLA Anderson Business School


  • 10 Fold has built a strong relationship with the UCLA Anderson Business School of Management through several years of collaboration.

  • For the past few years, 10 Fold has helped UCLA host a group of visiting executives from the China Europe International Business School (CEIBS), planning and coordinating private tours of Dodger Stadium and STAPLES Center and including panels of high-level speakers.

  • In the Summer of 2017, Felisa taught the Summer Discovery Business of Entertainment, Media & Sports program at the UCLA Anderson Business School. By bringing in executives from various areas of the sports and entertainment industries as guest speakers, Felisa fostered an engaging environment for the students that allowed the speakers to speak freely about their career paths and offer insight into the inner workings of global companies.

  • Felisa has been a recurring guest speaker for numerous years at a UCLA Anderson Sports Business program filled with undergraduate and graduate students from around the world, hiring a group of interns each summer to gain professional experience working on the World Series of Beach Volleyball.

  • 10 Fold has also had a knack for finding hungry, ambitious & passionate students to train and mentor as they develop into rockstars in their fields of interest, helping them get hired with prominent companies around the country such as the MLB, LA Clippers, LA Dodgers, Google, etc.

San Antonio Spurs


  • 10 Fold consulted and evaluated the San Antonio Spurs on their Game Operations, Presentation & Fan Experience.

  • Areas of focus during the evaluation process included introductions and pre-game elements, in-game interactive experience, fan interaction elements, entertainment groups, player involvement, sponsor promotion and activation, music, video board, audio & game presentation.

Houston Dynamo


  • 10 Fold was hired by the Houston Dynamo to consult their entertainment team, marketing & promotion.

  • Facilitated the hiring of a new interactive squad and in-game emcee, managing an audition process that included a diverse panel of talent and executives, improvisational exercises & community outreach marketing efforts.

Phoenix Suns Nite Hoops

Celebrity Charity Game


  • 10 Fold was hired by the Phoenix Suns to produce their Nite Hoops Celebrity Charity Game, using our extensive list of professional and celebrity relationships to book, wrangle & manage participating talent.

  • Along with talent services, 10 Fold also managed Game Operations, venue booking and coordination, sponsor commitment and fulfillment, marketing, public relations & social media marketing collateral and post integration.

Detroit Pistons


  • The 2011-2012 NBA season brought new ownership and a fresh start to the Detroit Pistons franchise. With the lockout resolved, the Pistons front office needed to educate and train new staff members on game presentation and fan engagement. Pistons management knew they could call on colleague, Felisa Israel and 10 Fold Entertainment to work with their event team.

  • 10 Fold consulted with the Piston’s Game Entertainment Supervisors (Game Presentation Director, dance team, drumline, interactive squad, mascot & more) to evaluate their current practices and implement new strategies to improve their overall game presentation. After a successful season opener, the staff continued to improve and utilize best practices imparted on them by 10 Fold, and produced successful games throughout the season.

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