CASE STUDIES

EVENT PRODUCTION

2019 Major League Lacrosse Championship Weekend & Honors Awards Ceremony

 

10 Fold worked with Major League Lacrosse for the second year in a row, Executive Producing all Game Operations and Entertainment aspects of the 2019 MLL Championship Weekend in Denver, CO. The weekend featured two Semifinal Games (live broadcasted on ESPN News), the Honors Awards Ceremony (live streamed on MLL’s website), and the Championship Game (live broadcasted on ESPN2).

Managed production aspects for all 3 days of events including:

 


  • Broadcast Coordination

  • Entertainment Management

  • Full Event Pre-Production & On-Site Execution

  • Pre-Game & In-Game Programming

  • Production Management


  • Rehearsals & Sound Checks

  • Run of Show

  • Script Writing

  • Show Calling

  • Sponsorship Activations

  • Talent Booking & Wrangling

EVENT PRODUCTION

B/R x NC 2019

10 Fold was once again hired to Executive Produce Bleacher Report’s annual event during NBA All-Star Weekend 2019 in Charlotte, NC. B/R x NC built upon the previous year’s success and raised the bar with two basketball courts, two concert stages, and interactive exhibits featuring live music programming, a variety of basketball activities, a House of Highlights activation, and a headlining performance by 2 Chainz.

Managed aspects of the event including:

  • Basketball Court Programming & Production

  • Check-in & Registration

  • Event Production Schedule & Run of Show

  • Production Management

  • Rehearsals & Sound Checks

  • Script Writing

  • Show Calling

  • Sponsor Activations

  • Staffing & Volunteers

  • Stage Programming & Production

  • Talent Booking & Wrangling

EVENT PRODUCTION

Other Bleacher Report Events

 

10 Fold has been proud to have a continued relationship with Bleacher Report and along with Executive Producing their marquee All-Star event, we have been involved in the following projects:

​House of Highlights Baby Dunk USA Coast 2 Coast 2018

10 Fold produced the Los Angeles, CA stop of Baby Dunk USA’s Coast 2 Coast tour, presented by Bleacher Report’s House of Highlights and Champs Sports. Baby Dunk USA is a youth streetball league that features lowered rims and modified rules that allow young basketball players to experience the thrill of dunking in games like the pros.

Managed aspects of the event including:

  • Basketball Court Programming & Production

  • Check-in & Registration

  • Event Collateral & Signage

  • Event Production Schedule & Run of Show

  • Location Services

  • Operations & Logistics

  • Production Management

  • Rehearsals & Sound Checks

  • Show Calling

  • Staffing & Volunteers

  • Technical Production

  • Vendor Management

EVENT PRODUCTION

B/Real Premiere & Class of 2018 Induction Ceremony

10 Fold was proud to Executive Produce the Premiere of B/Real, a Bleacher Report series that featured five real-life heroes with inspiring stories and connected these young athletes with sports superstars to show that star power can be found in all of us. Each connection continued with Bleacher Report making a donation to a local charity or college fund on behalf of each hero. The five all-star athletes that participated in this inaugural class were NBA superstars Carmelo Anthony & Chris Paul, New Orleans Saints heroes Drew Brees & Alvin Kamara, and WNBA legend Candace Parker.

Managed aspects of the event including:

  • Budget Management

  • Check-in & Registration

  • Event Collateral & Signage

  • Event Production Schedule & Run of Show

  • Location Services

  • Logistics & Operations

  • Production Management

  • Rehearsals & Sound Checks

  • Show Calling

  • Staffing & Volunteers

  • Stage Programming & Production

  • Technical Production

  • Vendor Management

EVENT PRODUCTION

B/R Football x Steve Nash Foundation Showdown 2018

10 Fold was brought in to manage all game day production of the 11th Annual Steve Nash Foundation Showdown presented by Bleacher Report, a celebrity, charity soccer game to raise funds and awareness for the Steve Nash Foundation.

Managed game day production aspects including:

  • A Broadcasted, Surprise Halftime Musical Performance

  • Rehearsals & Sound Checks

  • Run of Show

  • Script Writing

  • Show Calling

  • Sponsor Activations

  • Staff & Volunteers

EVENT PRODUCTION

B/R x LA 2018

10 Fold was hired to Executive Produce Bleacher Report’s first large-scale, All-Star event, B/R x LA. Taking place in Santa Monica, CA during NBA All-Star Weekend 2018, 10 Fold and B/R took over the iconic Santa Monica Pier to create a fan festival for the B/R community featuring basketball court programming, a DJ battle, musical performances by the Miami Heat’s DJ IRIE and cultural icon Jaden Smith, interactive sponsor activations, and interactive art exhibits.

 

Managed all event aspects from pre-production to execution including:

  • Basketball Court Programming & Production

  • Budget Management

  • Check-in & Registration

  • City Permits & Plan Approvals

  • Event Collateral & Signage

  • Event Production Schedule & Run of Show

  • Location Services

  • Logistics & Operations

  • Production Management

  • Rehearsals & Sound Checks

  • Script Writing

  • Show Calling

  • Sponsor Activations

  • Staffing & Volunteers

  • Stage Programming & Production

  • Talent Booking & Wrangling

  • Technical Production

  • Vendor Management

  • VIP Hospitality

EVENT PRODUCTION

Overwatch California Cup 2018

 

Through partnership with Immortals Gaming Club and their Overwatch League team, the Los Angeles Valiant, 10 Fold Executive Produced the 2018 Overwatch California Cup, a first-of-its-kind event featuring a Block Party, amateur gaming tournaments and exhibition matches between the LA Valiant and the San Francisco Shock.

 

Designed, built, and executed the Block Party portion of the event that featured on-stage music programming, custom-branded games, live art pieces, food trucks, sponsor activations, and interactive exhibits.

 

Assisted in managing in-arena exhibition matches that were live-streamed and broadcasted throughout the day.

 

Managed all aspects of the event including:

  • Block Party Management

  • Budget Management

  • Check-In & Registration

  • Design & Fabrication

  • Event Collateral & Signage

  • Location Services

  • Logistics & Operations

  • Production Schedule

  • Rehearsals & Sound Checks

  • Staffing & Volunteers

  • Vendor Management

  • VIP Hospitality

EVENT PRODUCTION

p1440 San Jose & Las Vegas

 

10 Fold partnered with p1440, a digital platform exclusively built around the sport and culture of beach volleyball founded by beach volleyball legends Kerri Walsh Jennings and Casey Jennings, to produce all Game Operations and in-game entertainment elements of the first two tournaments of their 2018 event series in San Jose, CA and Las Vegas, NV.

Managed aspects of the events including:

  • Broadcast Coordination

  • Entertainment Management

  • Full Event Pre-Production & On-Site Execution

  • Pre-Game & In-Game Programming

  • Production Management

  • Rehearsals & Sound Checks

  • Run of Show

  • Script Writing

  • Show Calling

  • Sponsorship Activations

  • Talent Booking & Wrangling

EVENT PRODUCTION

2018 Major League Lacrosse Championship Game

 

10 Fold was hired by Major League Lacrosse to manage all game-day production of the 2018 MLL Championship Game in Charleston, SC.

Managed game day production aspects including:

  • Broadcast Coordination

  • Entertainment Management

  • Rehearsals & Sound Checks

  • Run of Show ​

  • Script Writing

  • Show Calling

  • Sponsor Activations

  • Staff & Volunteers

EVENT PRODUCTION

World Series of Beach Volleyball

 

For the five years of its existence, 10 Fold Executive Produced the World Series of Beach Volleyball, a world-class, pre-qualifying event for the Olympics, producing the in-game live show for the national and international live broadcasts for NBC and ABC/ESPN.

The event garnered over 1 billion media impressions including the TODAY Show, ESPN, Sports Illustrated, and the top five newspapers in the country, resulting in a 42% increase in attendance and a jump in television viewership in its final year.

Infused world-class volleyball, fun music performances, sponsor activations with fans on-court and in Sponsor Village, local food vendors, and other interactive activities with the culture of Long Beach, CA to create the ultimate beach festival environment that engaged the community and left the audience with lasting memories.

Produced multiple events throughout the week in conjunction with the overall, high-level competition such as:

  • A music festival that was implemented as an effort to generate tune-in viewers (artists included Kaskade, Capitol Cities, Magic, Adam Lambert & more)

  • Kids Day

  • Legends Night

  • The Josh Hutcherson Charity Celebrity Exhibition Game, benefitting Straight But Not Narrow

EVENT PRODUCTION

Children’s Hospital Los Angeles Play LA 2017

10 Fold partnered with Children’s Hospital Los Angeles to produce their inaugural 2017 Play LA event at the historic Los Angeles Memorial Coliseum, bringing together various professional sports teams, athletes, dancers, and personalities as a cohesive Los Angeles community to promote a healthy lifestyle among kids and raise awareness and funds for the hospital.

Assisted in booking and managing 50+ talent for youth clinic participation, coaching, and musical performances, including professional athletes, entertainment teams, mascots, in-game emcees, and DJs from various LA-based sports organizations including the Galaxy, Clippers, Lakers, Kings, Rams, and PGA.

 

Organized and executed sports clinics along with a family festival which included athletic games, inflatables, walk-around entertainers, and other interactive elements; multiple music performances throughout the event were also included.

 

Managed aspects of the event including:

  • Budget Management

  • Clinic Programming & Production

  • Event Collateral & Signage

  • Event Production Schedule & Run of Show

  • Location Services

  • Logistics & Operations

  • Production Management

  • Rehearsals & Sound Checks o Script Writing

  • Sponsor Activations

  • Staffing & Volunteers

  • Stage Programming & Production

  • Talent Booking & Wrangling

  • Vendor Management

EVENT PRODUCTION

Phoenix Suns Nite Hoops

Celebrity Charity Game

 

10 Fold was hired by the Phoenix Suns to produce their Nite Hoops Celebrity Charity Game, using our extensive list of professional and celebrity relationships to book, wrangle, and manage participating talent.

 

Along with talent services, 10 Fold also managed aspects including:

  • Game Operations

  • Marketing

  • Public Relations

  • Social Media Marketing Collateral

  • Social Media Post Integration

  • Sponsor Commitment & Fulfillment

  • Venue Booking & Coordination

CONSULTING

University of California, Riverside Athletics

 

10 Fold was hired by the University of California, Riverside Athletics Department to consult the department and manage the Game Presentation and Fan Experience for the 2018-2019 Men’s & Women’s Basketball Season.

Created consistent, new programming, elevated the quality of entertainment, and provided high-level training to the UCR mascot, creating consistent branding and maximizing fan engagement opportunities throughout the season.

 

Openly discussed, brainstormed, and strategized how to maximize the Athletics Department goals, initiatives, resources, and traditions.

 

Met with Athletics staff from each department to discuss challenges and strategize how to execute potential solutions.

 

Managed Entertainment Director responsibilities for every Men’s & Women’s game of the season including:

  • A/V Coordination

  • Broadcast Coordination

  • Court Programming

  • Entertainment Management

  • Rehearsals & Sound Checks

  • Run of Show

  • Script Writing

  • Show Calling

  • Sponsor Activations

  • Stage Management

  • Talent Booking & Wrangling

Created an Interactive Hype Squad, training and managing the student members from auditions to the end of the season to execute Game Presentation elements including:

  • Creating Court Programming

  • Emceeing

  • Finding Activation Participants

  • Game Operations

  • Mascot

  • Pre-Game, In-Game & Post-Game Fan Engagement

  • Show Calling

  • Sponsor Activations

  • Stage Management

  • T-shirt Tosses

CONSULTING

University of Texas Athletics

 

10 Fold was brought into the University of Texas Athletics Department to consult the Game Presentation into a high-level, professional experience for the fans across all sports. During 10 Fold’s time spent working in Austin at the University of Texas, there was a 10% increase in ticket sales and a 26% increase in student attendance.

 

Responsible for strategizing with high-level executives on how to re-shift and maximize Athletics Department goals, initiatives, resources, and traditions, bringing 20+ years of professional experience to provide hands-on training to staff and Game Operations crew.

Created an Interactive Hype Squad, training and managing the student members from auditions to the end of the season to execute Game Presentation elements including:

  • Balloon drop

  • Created the first interactive, on-court fan dance in the NCAA for both Men’s and Women’s Basketball

  • Hired and trained local Emcees and DJ's that appealed to various fan demographics

  • Implemented the first-ever Interactive Squad, sponsored by YP

  • Produced exciting intro video for Men’s Basketball that incorporated athlete alumnus Kevin Durant

  • Pyrotechnics for player intros

Worked with Athletics Department personnel, as well as:

  • Audio & Video

  • Cheer/Spirit/Hype Squad

  • Coaches & Players

  • Community Leaders

  • Creative

  • Digital Content

  • DJ’s

  • Donors & Alumni

  • Emcees

  • Marching Band

  • Marketing

  • Mascots

  • PR

  • Sponsors

  • Students

  • Ticketing

  • Traditions

  • And much more!

CONSULTING

MLL Consulting

10 Fold was hired by Major League Lacrosse to consult and evaluate the Game Presentation and Fan Experience of two MLL teams, the Florida Launch and New York Lizards.

Areas of focus during the evaluation process included:

  • Audio

  • Entertainment Groups

  • Fan Interaction Elements

  • Game Presentation

  • Halftime Programming

  • In-Game Interactive Experience

  • Introductions & Pre-Game Elements

  • Music

  • PA Announcing

  • Player Involvement

  • Sponsor Promotion & Activation

  • Video Board

CONSULTING

San Antonio Spurs

 

10 Fold consulted and evaluated the San Antonio Spurs on their Game Operations, Presentation, and Fan Experience.

 

Areas of focus during the evaluation process included:

  • Introductions & Pre-Game Elements

  • Music

  • Player Involvement

  • Sponsor Promotion & Activation

  • Video Board

  • Audio

  • Entertainment Groups

  • Fan Interaction Elements

  • Game Presentation

  • In-Game Interactive Experience

Houston Dynamo

10 Fold was hired by the Houston Dynamo to consult and evaluate their Entertainment Team, Marketing, and Promotion.

 

Facilitated the hiring of a new interactive squad and in-game emcee, managing an audition process that included:

  • A diverse panel of talent & executives

  • Community outreach marketing efforts

  • Improvisational exercises

  • Individual & group exercises

CONSULTING

CONSULTING

Detroit Pistons

 

The 2011-2012 NBA season brought new ownership and a fresh start to the Detroit Pistons franchise. With the lockout resolved, the Pistons front office needed to educate and train new staff members on Game Presentation and Fan Experience.  Pistons management knew they could call on colleague, Felisa Israel, and 10 Fold Entertainment to work with their event team.

 

10 Fold consulted with the Piston’s Game Entertainment Supervisors to evaluate their current practices and implement new strategies to improve their overall game presentation. After a successful season opener, the staff continued to improve and utilize best practices imparted on them by 10 Fold and produced successful games throughout the season.

 

Areas of focus during the evaluation and training process included:

  • Dance Team

  • DJ

  • Drumline

  • Emcee

  • Game Operations Staff

  • Interactive Squad

  • Mascot

  • Sponsor Activations

TEACHING AND PUBLIC SPEAKING

UCLA Anderson School of Management

For years, 10 Fold has helped UCLA Anderson host a group of visiting executives from the China Europe International Business School (CEIBS), planning and coordinating private tours of Dodger Stadium & STAPLES Center and including panels of high-level executive speakers.

 

Felisa has been a recurring guest speaker for numerous years in programs at the UCLA Anderson Center for Management of Enterprise in Media, Entertainment & Sports (MEMES). Along with speaking in these high-level Sports Business programs filled with undergraduate and graduate students from around the world, Felisa hired a group of student interns each summer to gain professional experience working for 10 Fold on the World Series of Beach Volleyball.

 

10 Fold has also had a knack for finding hungry, ambitious, and passionate students to train and mentor as they develop into rockstars in their fields of interest, helping them get hired with prominent, world-renowned companies such as CAA, Disney, ESPN, Live Nation, MLB, NBA, and many more.

10 Fold has built a strong relationship with the UCLA Anderson School of Management through more than a decade of collaboration dating back to 2008.

 

Since 2017, Felisa has taught the Summer Discovery Business of Entertainment, Media & Sports program at UCLA Anderson School of Management.  By bringing in executives from various areas of the Entertainment, Media & Sports industries as guest speakers, Felisa has fostered an engaging environment for the students that allow the speakers to speak freely about their career paths and offer insight into the inner workings of global companies.

TEACHING AND PUBLIC SPEAKING

Big East Conference

Felisa was asked to speak and lead a workshop at the 2018 Big East Conference External Operations Workshop, an annual day of workshops with the goal of enhancing marketing, sales, and branding for Women’s Basketball.

 

Felisa presented her workshop on Maximizing Resources & Enhancing Fan Engagement, using her 20+ years of experience to provide insight to the representatives in attendance from each Big East Conference school and leading them on an interactive exercise to emphasize the importance of engagement first-hand.

TEACHING AND PUBLIC SPEAKING

LG Gram Lounge @WeWork

10 Fold booked Grayson “The Professor” Boucher, a social media influencer with millions of followers and entrepreneur famous for his street basketball skills, for a private, one-hour Q+A presentation for the LG Gram Lounge @ WeWork.

 

Felisa moderated The Professor’s interview and Q&A session which included topics such as entrepreneurship, social media, branding, launching a business, philanthropy, and inspirational messaging.

TEACHING AND PUBLIC SPEAKING

Sports Video Group Esports Production Forum

Felisa moderated the Morning Keynote of the 2018 Sports Video Group Esports Production Forum with Yvette Martinez-Rea, the CEO & Managing Director of ESL North America.

 

The Keynote presentation gave industry professionals in attendance an inside look at how the world’s largest independent esports company produces live content.

TEACHING AND PUBLIC SPEAKING

An Evening with ASU

Felisa moderated a panel discussion for an audience of Sports, Entertainment & Media industry professionals for her alma mater, Arizona State University.

 

The panel discussed how sports and media are transforming American culture and included high-level, executive panel speakers from ASU, AEG, and FOX.

TEACHING AND PUBLIC SPEAKING

Other Speaking Engagements

  • Arizona State University, Winter Commencement Ceremony, Keynote Speaker

  • California State University, Fullerton’s Professional Women: Connect Event

  • California State University, Fullerton’s Sports & Entertainment Department, Guest Speaker

  • Sports Video Group’s Sports Entertainment Summit

  • WISE (Women in Sports and Events), Advisory Board Speaking Panel

Follow us

  • Facebook - White Circle
  • Instagram - White Circle
  • LinkedIn

​© 2020 10 Fold Entertainment | Los Angeles, CA