ABOUT 10 FOLD

At 10 Fold Entertainment, we believe you can’t pay people to be passionate. We are specialists in the fields of event production, talent management, community relations, fan experience, creative logistics, and operations. We are driven by our passion and unrelenting desire to make everything we do truly remarkable and guided by our mission to make meaningful connections with communities, create unique fan experiences, and build properties that add to a city’s DNA. We strive to deliver professionalism, strategy, and results with a greater degree of creativity and flexibility than traditional agencies by utilizing our in-depth knowledge, experiences, and relationships.

Felisa Israel

CEO & Founder

After a 20+ year career in the NBA, including serving as NBA Entertainment’s Director of Live Programming and Entertainment and helping to start the WNBA, Felisa started her own live event production company, 10 Fold Entertainment.

Guided by a passion for creating memorable live moments and a philosophy of doing everything tenfold, Felisa and her team have partnered with some of the biggest names in Sports, Entertainment & Media to produce a variety of successful events, using their unique blend of expertise to excite audiences and exceed expectations at every stop.

 

After leaving the NBA, Felisa wanted to make an impact beyond the world of sports. She has since worked with charities such as Children’s Hospital Los Angeles and Straight But Not Narrow to produce fundraising and awareness events, moderated and participated in panels with industry experts to help further positive and creative discussions, and built a strong relationship with the UCLA Anderson School of Management, teaching students, hiring and training interns, and influencing the next generation of rockstars in their fields.

Lexie King

Head of Operations

Over the last seven years, Lexie has played an integral part in supporting 10 Fold’s key clients. Her skillset in production, logistics, and operations has allowed her to lead major projects across the world.

She founded her passion for live event production following her dream of working in Sports & Entertainment, with a roster of large-scale, international projects including NBA Global Games, All-Star Weekends, Pac-12 China Games, Olympic Qualifiers, ESPYS Awards, and of course spearheading one of 10 Fold’s favorite clients, WSOBV.

 

Lexie also brings a unique understanding and experience in concert production, festivals, and touring, working with clients such as Kendrick Lamar, Miguel, Calvin Klein Justin Bieber Tour, American Express, AEG, Golden Voice, Rose Bowl, and other iconic venues around the world.

Nathan Leonard

Head of Programming

Looking for a career that incorporates Sports, Entertainment & Community Outreach, Nathan found a perfect fit with 10 Fold Entertainment, producing live events built around these elements.

Nathan has spent the last few years producing 10 Fold Entertainment’s live events and specializing in creating, managing, and executing programming elements. Enthusiastic and ready to take on new challenges, he has worked with clients in a wide variety of sports such as basketball and soccer events with Bleacher Report, Major League Lacrosse, Kerri Walsh-Jennings’ p1440 beach volleyball tour & the Esports company Immortals and their Overwatch team, the Los Angeles Valiant.

Nathan has also supported Felisa’s involvement at UCLA Anderson School of Management by assisting in teaching the Summer Discovery program for the past 3 years, discovering a passion for teaching and guiding others to success.

 

Shanna Israel

Creative Director

Shanna is a mixed media pop artist and creative director for 10 Fold Entertainment and Art x Shanna. She became interested in how the worlds of art and fashion collided after being exposed to Gianni Versace’s incredible work in the 1990’s. Inspired and captivated by his vision and freedom of expression, Shanna pursued her passion and began her career as an artist.

 

She has collaborated with and created pieces for Madonna, Steven Tyler, Steve Jones, Alice Cooper, Duran Duran, Queen Latifah, N’Sync, Paris Hilton, Kim Kardashian, Kevin Hart and Shawn Marion, among others. Her work has been showcased at Mercedes-Benz Fashion Week, Fred Segal and Henri Bendel, as well as featured in InStyle, Lucky Magazine and on EXTRA.

 

Shanna’s art combines elements of pop culture fusing traditional art materials with accessories from sports, fashion, music, film by incorporating items such as tennis rackets, movie film, shoes and jewelry. Each art piece captures who, where, and what we use within one's culture. Her work is bold, unapologetic and focused on creating a visual story that pushes the boundaries of visual storytelling.

 

Her unique approach to mixed-media art combined with her ability to master art direction and understand of the vital role that marketing and public relations play in increasing visibility for her work and for her clients makes her a unique fit in the art world. Whether creating a story via wearable art on a human body or a set design for a brand activation, Shanna's goal is to make sure the art and the story behind it generates mass awareness and becomes a centerpiece for conversation.

“Keep putting out good. It will come back to you

tenfold in unexpected ways.”

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