ABOUT 10 FOLD
At 10 Fold Entertainment, we believe you can’t pay people to be passionate. With backgrounds in the sports and entertainment industries and the knowledge to fully understand audiences and communities, our team has the passion to see this project flourish, the professionalism to execute every element & the regional experience to stimulate community involvement.
CEO & Founder
After a 20+ year career in the NBA, including serving as NBA Entertainment’s Director of Live Programming and Entertainment and helping to start the WNBA, Felisa started her own live event production company, 10 Fold Entertainment.
Guided by a passion for creating memorable live moments and a philosophy of doing everything tenfold, Felisa and her team have partnered with some of the biggest names in sports, media & entertainment to produce a variety of successful events, using their unique blend of expertise to excite audiences and exceed expectations at every stop.
After leaving the NBA, Felisa wanted to make an impact beyond the world of sports. She has since worked with charities such as Children’s Hospital Los Angeles and Straight But Not Narrow to produce fundraising and awareness events, moderated and participated in panels with industry experts to help further positive and creative discussions & built a strong relationship with UCLA and the Anderson School of Management, teaching students, hiring and training interns & influencing the next generation of rockstars in their fields.
Event Production & Operations Management
Over the last five years Lexie has played an integral part in supporting 10 Fold’s key clients. Her skill-set in production, logistics & operations has allowed her to lead major projects across the world, most recently Bleacher Report’s All-Star Weekend event, B/R x LA.
She founded her passion for live event production following her dream of working in sports and entertainment. With a roster of largescale international projects including NBA Global Games, All-Star Weekends, Pac-12 China Games, Olympic Qualifiers, ESPYS Awards & of course spearheading one of 10 Fold’s favorite clients, WSOBV, for the 5th consecutive year.
Lexie also brings a unique understanding and experience in concert production, festivals & touring. Working with clients such as Kendrick Lamar, Miguel, Calvin Klein Justin Bieber Tour, American Express, AEG, Golden Voice, Rose Bowl & other iconic venues around the world.
Producer & Programming
Looking for a career that incorporates sports, entertainment & community outreach, Nathan found a perfect fit with 10 Fold, producing live events built around these elements.
Nathan has spent the last few years growing his knowledge and understanding of live event production, specializing in creating, coordinating & executing programming elements. Enthusiastic and ready to take on new challenges, he has been responsible for various production aspects and worked on 10 Fold projects such as Bleacher Report’s B/R x LA All-Star Weekend event, the World Series of Beach Volleyball & Children’s Hospital Los Angeles Play LA.
Having also supported Felisa’s involvement at UCLA Anderson School of Management including assisting in teaching the Summer Discovery program and training 10 Fold interns, Nathan has developed a passion for teaching and guiding others to success.