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ABOUT 10 FOLD
At 10 Fold Entertainment, we believe you can’t pay people to be passionate. We are specialists in the fields of event production, talent management, community relations, fan experience, creative logistics, and operations. We are driven by our passion and unrelenting desire to make everything we do truly remarkable and guided by our mission to make meaningful connections with communities, create unique fan experiences, and build properties that add to a city’s DNA. We strive to deliver professionalism, strategy, and results with a greater degree of creativity and flexibility than traditional agencies by utilizing our in-depth knowledge, experiences, and relationships.
Felisa Israel
Founder & Executive Producer
Throughout her 20+ year career in the NBA, including serving as the Phoenix Suns’ Director of Entertainment & Special Events, NBA Entertainment’s Director of Live Programming & Entertainment, and helping to start the WNBA with the Phoenix Mercury, along with her entrepreneurial success founding 2 companies, Felisa has established herself as an industry leader in Sports & Entertainment. During her time at the Phoenix Suns & Mercury, Felisa established Phoenix as a league leader in Game Presentation and Fan Experience through risk taking, forward thinking, creativity, and an understanding of how to engage audiences. When she moved to the league to serve as NBA Entertainment’s Director of Live Programming & Entertainment, she was also handpicked to join the new division of Team Marketing & Business Operations (TMBO), where she would evaluate all NBA teams on their Game Presentation and Fan Experience and report her findings back to the Commissioner, David Stern. In addition to the in-arena experience, she also interviewed and observed team staff, department heads, and leaders, where she would then present her evaluations and insight into team personnel decisions to team presidents and owners.
Felisa then went on to start her own live event production company, 10 Fold Entertainment. Guided by a passion for creating memorable live moments and a philosophy of doing everything tenfold, Felisa and her team have partnered with some of the biggest names in Sports, Entertainment, and Media to produce a variety of successful events using their unique blend of expertise to excite audiences and exceed expectations at every stop. After leaving the NBA, Felisa wanted to make an impact beyond the world of sports. She has since worked with charities such as Children’s Hospital Los Angeles and Straight But Not Narrow to produce fundraising and awareness events, moderated and participated in panels with industry experts to help further positive and creative discussions, and built a strong relationship with the UCLA Anderson School of Management, teaching students, hiring and training interns, and influencing the next generation of talent in their fields.
Through her experience hiring interns from, and teaching at, UCLA Anderson School of Management, Felisa saw an opportunity to further help students by creating her own program, IMPACT Learning Institute. IMPACT Learning Institute is a professional development program that provides education, mentorship, training, and experiential learning opportunities to college students and recent graduates who aspire to have careers in the Sports, Entertainment, and Media industries. Now, Felisa uses her career experiences, unparalleled network of professional relationships, and passion for helping the next generation to give young professionals opportunities to jumpstart their careers in these highly competitive industries and teach them the skills necessary to thrive in any work environment.
Nathan Leonard
Lead Producer - Head of Operations & Programming
Nathan has spent nearly a decade as a producer for 10 Fold Entertainment, producing large-scale, live sports and entertainment events across the country. He specializes in creating, managing, and executing programming elements, as well as managing operations with a meticulous, detail-oriented focus. Enthusiastic and ready to take on new challenges, he has been 10 Fold’s Lead Producer working with clients in a wide variety of sports including team tailgate parties at the College Football Playoffs National Championships, basketball and soccer events with Bleacher Report, Major League Lacrosse, Kerri Walsh-Jennings’ p1440 beach volleyball tour, the Esports company Immortals and their Overwatch team, the Los Angeles Valiant, and serving as the Game Operations Director for UC Riversides’ Men’s and Women’s Basketball season during 10 Fold’s time consulting their Athletics Department.
Shanna Israel
Creative Director
Shanna is a mixed media pop artist and creative director for 10 Fold Entertainment and Art x Shanna. She became interested in how the worlds of art and fashion collided after being exposed to Gianni Versace’s incredible work in the 1990’s. Inspired and captivated by his vision and freedom of expression, Shanna pursued her passion and began her career as an artist.
She has collaborated with and created pieces for Madonna, Steven Tyler, Steve Jones, Alice Cooper, Duran Duran, Queen Latifah, N’Sync, Paris Hilton, Kim Kardashian, Kevin Hart and Shawn Marion, among others. Her work has been showcased at Mercedes-Benz Fashion Week, Fred Segal and Henri Bendel, as well as featured in InStyle, Lucky Magazine and on EXTRA.
Shanna’s art combines elements of pop culture fusing traditional art materials with accessories from sports, fashion, music, film by incorporating items such as tennis rackets, movie film, shoes and jewelry. Each art piece captures who, where, and what we use within one's culture. Her work is bold, unapologetic and focused on creating a visual story that pushes the boundaries of visual storytelling.
Her unique approach to mixed-media art combined with her ability to master art direction and understand of the vital role that marketing and public relations play in increasing visibility for her work and for her clients makes her a unique fit in the art world. Whether creating a story via wearable art on a human body or a set design for a brand activation, Shanna's goal is to make sure the art and the story behind it generates mass awareness and becomes a centerpiece for conversation.
Global Village, Inc.
Digital Media Partner
Global Village, Inc. is a values-driven, full-service creative marketing agency and production house committed to developing and sharing powerful stories that educate, motivate, inspire, and entertain through visual and digital media.
Our creative and accomplished professional teams specialize in communicating and positioning brands, delivering impactful messages, and articulating specialized concepts with an emphasis on dynamic storytelling and stunning visual imagery. Our work has been viewed by millions around the globe on traditional and emerging media platforms. We continue to push creative imaging boundaries, partnering with some of the world’s most innovative brands including Dolby, Kia, and Blackmagic Design to discover new and imaginative storytelling techniques.
Although Global Village also serves the for-profit community, we have a special passion and a long history of partnering with non-profit organizations, locking arms to help make visions reality and make a meaningful difference in the lives of individuals, families, communities, cities, and nations. Think of us as a powerful advocate – a confidante – ready to walk with you through a tangle of technology, across cultural barriers, and into areas of strategic growth so that your organization can effectively share your story, achieve your goals, and step closer to the better world you seek to create.