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THE BRAND EXPERIENCE

ELEVATING BRAND AMBASSADORS TO CREATE UNFORGETTABLE EVENTS

OUR PROCESS

TALENT SOURCING

We work with trusted partners across professional sports teams, universities, and global networks to find highly qualified Brand Ambassadors.

EMPOWERING BRAND AMBASSADORS

We help every BA take pride in their role, fostering confidence as they represent the brand, client, and event. Our approach emphasizes professionalism, pride, and personal growth.

COMPREHENSIVE TRAINING & DEVELOPMENT

We don’t just hire talent—we develop it. Every Brand Ambassador (BA) undergoes:

  • Rigorous Vetting: Ensuring candidates meet the highest standards of professionalism.

  • Pre-Event Training Calls: Multiple Zoom sessions prepare BAs to deliver outstanding results.

  • Education on Impact: BAs are trained to understand their role in enhancing attendee experiences.

  • Quality Control: We maintain strict protocols to ensure consistency and excellence at every event.

WHAT SETS US APART

GLOBAL NETWORK

Our partnerships and collaborations with universities and industry contacts provide access to a pipeline of talent no one else can match.

IMPACT LEARNING INSTITUTE

Through our professional development program at UCLA Anderson School of Management, we have trained over 160 students and early-stage professionals over the past six years. This program equips participants with the skills needed to thrive in high-pressure, live-event environments, creating a pipeline of exceptional talent.

EXPERT LEADERSHIP

Felisa’s unique professional background combines experience in large-scale event production, team evaluations with TMBO, and nearly a decade of teaching and training professionals.

PROVEN PROTOCOLS

With years of experience, we’ve perfected the systems and processes needed to deliver consistent results.

CASE STUDIES

CFP NATIONAL CHAMPIONSHIPS 2024

10 Fold was hired to produce 3 pre-game tailgate parties for the University of Michigan Alumni Association, University of Michigan Boosters, and University of Washington Alumni Association at the 2024 CFP National Championship in Houston, TX.


The events took place simultaneously and had a combined attendance of nearly 15,000 guests; and were planned and produced over the course of 6 days after Michigan and Washington won their semifinal bowl games on January 1, 2024.


Each tailgate party featured unique production design elements, hospitality, programming, games / activities & entertainment.

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10 Fold managed aspects of the event including:

  • Budget Management

  • Check-In / Registration

  • Event Collateral / Signage

  • Food & Beverage Catering

  • Location Services

  • Logistics / Operations

  • Permit & Site Plan Approvals

  • Run of Show Management / Execution

  • Vendor Management

  • VIP Hospitality

VEECON 2024

Los Angeles, CA | LA LIVE

100+ BAs

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CFP NATIONAL CHAMPIONSHIPS 2024

Houston, TX | NRG Center

20+ BAs

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4TH OF JULY
LA GALAXY VS LAFC MATCH 2024

Pasadena, CA | Rose Bowl Stadium

40+ BAs

VEECON 2023

Indianapolis, IN | Lucas Oil Stadium

60+ BAs

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4TH OF JULY
LA GALAXY VS LAFC MATCH 2023

Pasadena, CA | Rose Bowl Stadium

40+ BAs

JUST WOMEN'S SPORTS PRIDE PARADES 2022

 Chicago, IL | Los Angeles, CA |

New York City, NY | West Hollywood, CA

50+ BAs

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WORLD SERIES OF BEACH VOLLEYBALL 2013-2017

Long Beach, CA

30+ BAs Yearly

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