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Established in 2011 by sports entertainment and event guru Felisa Israel, 10 Fold Entertainment is a full-service event production company specializing in coordination, celebrity talent booking and creating events that make a lasting impact. The 10 Fold Team is dedicated to making your event a once in a lifetime experience.


Before founding 10 Fold Entertainment, Felisa served as NBA Entertainment’s Director of Live Programming and Entertainment for nearly a decade before co-founding Entertainment League Productions & E League. Being involved in some of the biggest events in sports entertainment and creating an all-star celebrity entertainment basketball league, Felisa is considered the professional for fusing sports and entertainment.


A regional Emmy Award Winner, Felisa served as the Director of Entertainment for the Phoenix Suns and Phoenix Mercury. There she coordinated and booked major NBA and WBNA All-Star Games, championships and ring ceremonies.

In addition to coordinating and designing some of the biggest entertainment events, Felisa enjoys inspiring future and current leaders with her public speaking engagements. Drawing upon her vast experience in sports and events, she engages audiences with her insider knowledge of the industry, as both an entrepreneur and a professional. Favorites include the UCLA Anderson Business School Sports Entertainment Pulse Conference, Women in Sports and Events Advisory Board Panel and being the keynote speaker at the Arizona State University Commencement Ceremony.


Lexie King
Event Management


At 10 Fold Entertainment, Lexie works on everything "Business Development."  From sponsor activation and VIP hospitality, to finding new business, gaining and retaining new accounts, as well as working with sales.  Lexie brings an understanding of live event production, marketing, business operations and relationship management.  With an incomparable drive and tenacity, Lexie's attention to details and her ability to execute even the most daring task positions her as a key member of the 10 Fold team.

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