SVG Sports Entertainment Production Summit

On January 25, 2012, Sports Entertainment Summit will once again bring together professionals from sports, entertainment, and those who have worked in both spheres will take center stage at the Luxe Hotel in Los Angeles to share their advice to more than 300 executives. Hear FELISA ISRAEL of 10 FOLD ENTERTAINMENT and other industry experts share their best practices on the topic Beyond the Ball: The Convergence of Sporting Events and Entertainment.

Beyond The Ball: The Convergence of Sporting Events and Entertainment
At venues across the country and the world, fans now expect to see more than just the action that happens on the field; they expect an all-encompassing entertainment experience. As a result, halftime shows, opening and closing ceremonies, and pre/post-game concerts have taken on a new level of decadence and complexity. During this panel, industry veterans will address how to best integrate these elements into the live sports experience.

FELISA ISRAEL, a longtime NBA executive and preeminent sports and entertainment event producer, recently announced the launch of 10 FOLD ENTERTAINMENT, a full-service, live event production company.

Based in Los Angeles, 10 FOLD ENTERTAINMENT will produce creative and innovative live sponsored events on a regional, national, and international scale, as well as develop marketing programs to add extra value and increase its clients’ sponsorship opportunities.

Israel, who served nearly a decade as the NBA’s director of live programming and entertainment, and most recently as co-owner of Entertainment League Productions, will leverage her unparalleled access to influential names in sports, music, film, television, and theatre, and Emmy Award winning experience originating and orchestrating some of the most exciting and successful live sports and entertainment productions on the globe.

For more information, visit: http://sportsvideo.org/main/ses2012